Digital Marketing Campaign Managers

Overview


The Campaign Manager will manage the shopping and pay-per-click digital marketing campaigns for multiple clients within Bizuma's Search Services team. The candidate will lead and manage all aspects of paid search marketing including strategy, budget, and execution as well as performance analysis, reporting and optimization. The ideal candidate must possess a thorough understanding of retail, e-commerce and search engine marketing (SEM).


Essential Job Functions:

  • Manage client relationships, project management, account strategy, and day-to-day SEM efforts for our customers
  • Develop and implement paid search marketing strategies to achieve client objectives in terms of sales and/or targeted leads and customer acquisition
  • Create and maintain project plans to update clients on status of paid search and shopping marketing campaigns
  • Perform in-depth quantitative analyses of paid search and shopping marketing campaigns
  • Recommend and execute strategic and tactical improvements to paid search and shopping marketing campaigns
  • Provide frequent progress reports to clients utilizing standard and custom performance metrics
  • Work closely with product management to suggest feature enhancements for sophisticated search marketing tools.
  • Some travel may be required (approximately 10%)

Required Skills:

  • At least two years of related online marketing experience including managing large paid search marketing campaigns, including campaign development, management, and performance reporting
  • Practical experience with Google and MSN paid search management tools
  • A strong client services orientation, with minimum of two years’ experience in a client services role
  • Comprehensive understanding of the search engine marketing industry including search engines and related tools/vendors
  • Demonstrated ability to analyse and interpret complex data including use of advanced Excel or Access techniques
  • A basic understanding of web techniques and natural search optimization
  • Strong written and verbal communication skills
  • Ability to work well in a dynamic, fast-paced team environment
  • Bachelor’s degree
  • AdWords and/or MSN Pay Per Click certification a plus